Kenton & Dan raise their periscopes and stream the podcast live from the popular video streaming app. They celebrate the return of the Muppets, mourn the loss of Joss Whedon’s Twitter account, and (for some reason) disparage the quality of British food.
Dan & Kenton discuss the current state of social media, jumping off a recent keynote by NYU Marketing Professor Scott Galloway about the “Four Horsemen” of tech: Amazon, Facebook, Google and Apple. Watch it below for context, fascinating stuff.
As well, here are some stills from the video: social media stats that may surprise you.
Last episode, Kenton and I discussed my recent trip to Dallas for the Social Media Strategies Summit. It was an amazing conference and I learned a ton. Anyone who is currently working, or who wants to work in social media should attend this conference or something similar. So useful.
One of the things that stood out for me at #SMSSummit was the idea that social media is maturing. Earlier this year, Facebook announced that it would no longer allow pages to reach their “fans” through organic reach (appearing in the feed whenever it is posted). So now when you post to your Facebook page, only about 2% of your fans will see that post naturally. In order to reach more, you have to pay to “boost” the post.
The announcement was met with the usual chorus of “Facebook sucks!” and “I’m shutting down my Facebook, get me on email!” Some brands left Facebook altogether, stating that their money was better spent on traditional advertising such as TV, print and outdoor.
That lasted about a month.
And then, everything went back to normal.
People continued to post on Facebook. Cute cat videos continued to dominate the Internet. The Ice Bucket Challenge happened.
The reason for this is, of course, is that Facebook’s decision to monetize fan page reach doesn’t affect everyday Facebook users. They can continue posting their listicles, “what character are you” quizzes and “bare legs on the beach” vacation photos and the experience is no different for them than it was before the change.
And so Facebook lives on. A billion users can’t be wrong. Everyone is on Facebook, and therefore all brands should be on Facebook. If you don’t like paying for reach, too bad. As my favourite author said in my favourite book: TANSTAAFL (bonus nerd points to anyone who gets that reference without Googling it).
Social media is no longer “free”.
Not that it ever was completely free. But the common thinking out there (at least in the Winnipeg market, and among many attendees at #SMSSummit) is that all a brand has to do is hire someone to manage its social media presence, and that’s it. No money is needed for advertising because the audience can be reached through Facebook and Twitter for free.
That’s still somewhat the case for Twitter, but it’s changing. And this shouldn’t surprise us. These companies allow us to use their amazing social communication tools for free. Just like radio, just like TV (network TV, anyway), just like the Internet. They have to make money somehow.
We must embrace the change, live in the now! Social media is growing up. Because it costs money, it is now on an equal playing field with traditional advertising. Brands should now allocate a portion of their marketing budget to paid Facebook and Twitter ads, Google AdWords, and various forms of online native advertising.
I’m excited about this; it’s a cool time to be a communicator. And I’m very excited to be covering this material and more in my new Social Media and Internet Marketing course next semester at RRC.
This week, the Media Nerds venture out from their dank, dark studio to record the podcast somewhere different! Kenton & Dan travel to Carbone Coal Fired Pizza in downtown Winnipeg to drink beer, eat some awesome pizza and wings, and of course discuss the media news. Topics covered this week include: the World Cup, the new Amazon phone, the epic Game of Thrones finale, and whether Dan can set up a microphone properly (spoiler alert – he can’t.)
So. Last night’s episode of Game of Thrones blew up the Internet.
There were several reasons for this. Without getting into spoilers (Google “Purple Wedding” if you want to know what happened) the episode contained a MAJOR event that made a lot of viewers really happy. Those people took to social media to rejoice publicly, and were met by a wave of hatred coming from the fans of the show that had yet not seen the episode, but were stupidly wandering the Twitterverse, ignorant of the threat of spoilers that lay in wait.
Bottom line: people hate having their favourite TV show spoiled on social media.
The problem with this attitude is that Twitter has become the best social media platform to complement watching live television. It is a second screen experience that allows you to connect with other fans of the show, to converse with them about what’s happened, and to make witty 140 character-long jokes about incest and beheadings (again: Google). Twitter generally enhances the TV viewing experience, and I’ve had a blast live-tweeting shows like Mad Men or Breaking Bad when I’m able to watch them live. It gives me something to do during the commercial breaks.
The operative phrase there is when I’m able to watch them live, which isn’t very often. I have kids, who like to stall at bedtime (Just one more story, Daddy!) and sometimes it’s a challenge to get to the TV right when the show is starting (Go to sleep, The Walking Dead is on!) More often or not, I’ll PVR the episode and start watching after the kids are in bed and the house has quieted down somewhat.
But you can be sure that if I delay watching the show, then I avoid all social media and outside conversation. Kinda like that time Ted was trying to avoid finding out who won the Super Bowl in HIMYM:
So many people on Twitter were angry about the GoT spoilers last night. It got a little heated at times:
Okay, THAT conversation between two of my favourite YouTubers many not have been as nasty as others, but you could tell that @megturney was pissed initially.
And I don’t really think she had a right to be. If a show that you love is on TV and you are not able to watch it live, then it’s on you to avoid the Internet and all the spoiler risks inherent within. Twitter is there for people to express themselves publicly, and if that expression takes the form of YELLING IN JUBILATION THAT THEY FINALLY DID THAT THING THAT YOU’VE BEEN WANTING THEM TO DO SINCE PRETTY MUCH THE FIRST EPISODE (ahem) well, then so be it.
That’s not to say that you have to avoid Twitter altogether until your’re able to see the show. I understand that we’re not all able to schedule our lives around HBO’s Premium Cable Sunday Night Lineup. The whole point in owning a PVR is that you can watch what you want when you want. I would say generally that there’s about a 6-hour period after the airing of the show in which spoilers can abound. After that, if you’re Tweeting publicly about it (and not taking the conversation to DMs or @ replys) then you’re pretty much a dick. So don’t do it.
Moral of the story: avoid Twitter on Sunday nights if you don’t want Game of Thrones spoiled for you.
And all the action was indeed happening on Twitter last night. I popped over to Facebook briefly, but all I saw was everyone’s Instagram selfies from Saturday night at the bar (thanks, Facebook’s screwed up newsfeed algorithm!) there was NOTHING Game of Thrones-related there. So, if you absolutely can’t turn off the social media addiction for one night, it’s a good bet that Facebook will not reveal the intricate scheming of the Lannisters and Baratheons and spoil the whole damn episode.
But the real lesson to take away from this is: watch GoT as soon as damn possible. If not live, than that same night. Same goes for Mad Men. I can’t imagine coming in to work on Monday having not seen those shows. The Sensory Deprivator 5000 would be on in full force!
Can’t wait till next Sunday!